Marketing Discussion - Small Scale Food Processor Association

This page is for discussion of marketing ideas, especially as it relates to target groups. Insert your ideas. No formatting please.

General –

Farmers – Jenny Macleod Email: hughjenny@shaw.ca – phone: 250-247-9601 – Jenny is the secretary for District A Farmers – which is composed of the VI and Gulf islands Agriculture soicieties – she has also has an exyensive email list that she mails to including all regions of the province. Fran Bach with the Ag-Digest is also another

– suggest we also send to the Agrologists society – Keith Duhaime in the Central Okanagan is the current president of the association

Fran Bach – witht eh Ag-digest – we could also see if she is willing to do an editorial

Direct Farm Market groups and the ag- tourism –

Farmers’ markets – send to list from BCAFM and if anyone knows of one that is not listed with them, please advise Robert

Dairy – send letter and direct mailer – Nancy Ross the dairy consultant will be following up

Meat (abbatoirs) – send letter and direct mailer – Vic and Gerry will be following up

Butchers – some are included in our master list – we are awaiting Syon’s assistance from the BCCDC – Phil any word yet?

Bakers – robert I understand you have a list as well this will be accessed through the Regional Health authorities when granted permission – Phil had some information.

Recommendation Details

Accessing grants and funding opportunities is pivotal for the growth and sustenance of the small scale food processor industry. However, the scattered nature of available resources across multiple platforms may pose challenges for processors in identifying and accessing relevant funding. To alleviate these barriers and foster a conducive environment for industry growth, establishing a centralized depository website or platform may be beneficial for small scale food processors. This platform could serve as a comprehensive resource hub consolidating information on both internal programs offered by the BC Ministry of Agriculture and Food and external funding opportunities from various external program providers.

Recommendation One

Explore establishing a centralized grant and funding information platform. This platform could gather internal and external funding opportunities, provide access to resources, and promote community engagement. The platform could also foster collective empowerment, prosperity, and sustainability within the small scale food processor industry.